Designing digital experienceswith impact

I’m Nik, a London-based UX lead and strategist with a background in fine art. I bring a creative eye and a strategic mind to complex digital experiences, making them clearer, more accessible and easier to use.

I lead UX strategy and stay hands-on across research, UX and visual design. At Superdrug, I shape the roadmap, design core eCommerce journeys and build design systems connecting customer insight with business priorities and delivery.

I believe good design starts with understanding the problem. I combine research, systems thinking and hands-on craft, and use AI to improve design workflows. I also mentor designers and help them build confidence in their decisions.

I connect customer needs with business priorities. Through research, journey mapping and clear design direction, I help teams frame problems, make informed trade-offs and focus their roadmap on the changes that matter.

I work closely with engineers to turn complex journeys into practical, reusable interfaces. Clear states, accessible interactions and shared design tokens help us make better decisions together and carry design intent through to delivery.